TAKING STEPS TOWARDS A MORE SUSTAINABLE FUTURE

Barbie is committed to raising awareness about environmental challenges, and since 2021, we have been developing products that are better for the planet.

OUR BIGGEST MAKEOVER

In 2021, Barbie launched ‘The Future of Pink is Green’ initiative, working towards a goal of achieving 100% recycled, recyclable, or bio-based plastic materials in our products and packaging.

*Mass Balance Approach 

† Excludes doll head and hair  

†† Excludes doll head, hair, and figure  

** Plastic sourced within 50km of waterways in areas lacking formal waste collection systems. Doll head, shoes, tablet and beach lantern accessory excluded.